#STRONGEREVERYRUN #BostonStrong @nikedc @nikerunning #Nike is challenging the world to run during April 18-21 in support of the Challenged Athletes Foundation® (CAF) through the #STRONGEREVERYRUN campaign. Anyone with the Nike+ Running App can pledge the miles they run to serve the athletes affected by the tragic events that unfolded during last year’s Boston Marathon. HOW IT WORKS For every mile logged on in-store treadmills at Nike Boston April 18-21, Nike will donate $100 to the Challenged Athletes Foundation.
For every mile logged through the Nike+ Running app on Monday, April 21st Nike will contribute an additional $1 per mile.
All runs need to be tagged in the notes with #STRONGEREVERYRUN in the Nike+ Running app to count toward the campaign.
Under the combined efforts of this initiative, Nike will donate up to a total of $150,000 to CAF. Nike’s donation to CAF will go directly to providing opportunities and support to survivors of the Boston tragedy and other athletes with physical challenges in the Boston community to enable them to pursue active lifestyles.
To further promote the effort, Nike is hosting Nike+ Run Clubs at stores across North America on April 21 to encourage community members to log their miles for #STRONGEREVERYRUN. @nikegeorgetown